Lego: For adults

Advertising Agency: DDB Hamburg, Germany

Please note that this is a fake campaign.

Via: Adgoodness

Lovemachine condoms

Give longer. Take longer

Advertiser: Lebenslust Lümmeltüten/Beate Uhse
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Götz Ulmer, Fabian Frese
Art Directors: Till Monshausen, Jens Paul Pfau
Copywriters: Jo Marie Farwick, Tobias Grimm
Photographer: Tina Luther

Gazeta Mercantil: The real value of money

Gazeta Mercantil is a financial newspaper in Brazil like The Financial Times or the Wall Street Journal. It’s subscription based and in a country where illiteracy levels are at 30% a newspaper like this talks to just below 5% of the population. The brief was to devise a communication to increase and maintain subscription, which creatives Roberto Fernandez, Pedro Izique, Mario D’Andrea and Gustavo Gusmao approached with 2 thoughts. First that any piece of communication should respect its audience and second, that the best way to talk to people about money is with money. Take a closer look at the prints, a vital move because what looks like a euro or a yen or a dollar at first glance tells the in depth history and culture of that bank note at second, and with incredible detail. Well done to everyone involved, especially Pedro, the art director who didn’t sleep for 2 months and who with the rest of the team seized this as an opportunity to execute something prickly and iconic.

Agency: JWT, São Paulo
Illustrator: Pedro Izique
Executive Creative Director: Mario D'Andrea
Creative Director: Mario D'Andrea & Roberto Fernandez
Art Director: Pedro Izique
Copywriter: Gustavo Gusmão

via thegoodstuff

Secrets From Your Sister bra fitting specialists: Measurements

Advertising Agency: Juniper Park, Toronto, Canada
Creative Directors: Alan Madill, Terry Drummond
Art Directors: Jeff Cheung, Noreel Asuro
Copywriters: Andrew Chisholm, Heather Hnatiuk
Illustrator: Sarah J. Coleman
Photographer: Todd Mclellan

Intralot: Luck Factory

Client: Intralot
Agency: George Patterson Y&R
Executive Creative Director: Ben Coulson
Art Director: Chris Northam
Copywriter: Simon Bagnasco
Agency Producer: Romanca Jasinski
Director: Jim Hosking
Production Company: Revolver
Executive Producer: Michael Ritchie
Producer: Georgina Wilson
Director of Photography: Mandy Walker
Editor: Bernard Garry

Orange: Spot the Bull

To celebrate Orange's tenth year sponsoring the U.K.'s massive outdoor Glastonbury Festival, which takes place June 27-29, Poke, London has brought back its strategic "Spot the Bull" game that lets lucky contestants each win a pair of tickets to the event.

With over 150 tickets up for grabs, players are asked daily until June 13th to pick a number on a gridded pasture where this year's model, Winston, roams. If he's on that number at the appropriate time, the tickets are yours. Contestants have until 2pm U.K. time to play, and the number is drawn at 3pm.

A GPS tracks Winston's every move throughout the day like last year, and an interface lets users use zoom control to scour the bull's stomping grounds. This year, though, Poke's upgraded: you can get multiple camera views and invite up to three friends to play with you to increase the chances to win. If a friend picks the right number, all members of the group win a pair.

Client: Orange
Agency: Poke
Creative Director: Iain Tait, Dave Birss
Lead Designer: Dom Goodrum
Designer: Vasco Alva
Lead Producer: Kester Bright
Project Manager: Chris Rollings
Interaction Designer: Andrew Zolty
Technical Lead: Andrew Knott
Coder: Marc Rice, Mike Trowber
Machines: Igor Clark
Copywriter: David Newby
(via creativity-online.com)

Orange: Rewind City

Client: Orange
Agency: Publicis Conseil
Executive Creative Director: Olivier Altmann
Copywriter: Olivier Camensuli
Art Director: Frédéric Royer
Director: Ringan Ledwidge

What type are you: JWT Dubai

Developed by JWT Dubai, www.whattypeareyou.ae is dedicated to us; all mortals for who work has become more important than life. Still in the teasing phase, a lot of buzz is already moving around, and the brand is not clear yet. But from the website type and sophistication, our doubt goes for the global ones.
The same campaign is linked to a group on Facebook called What Type Are You? and a channel on YouTube called AnonymousWorkaholics.







Agency: JWT Dubai
Copywriter: D V Hari Krishna
Art Director: Kedar Damle
Account Management: Ebaa El Tamami

Amnesty International: Portraits

Agency: TBWA\Boulogne-Billancourt, Paris, France
Creative Director: Erik Vervroegen
Art Directors: Jessica Gérard-Huet & Marianne Fonferrier

Dubai Lynx'08 Awards: Media Grand Prix

Vodafone Egypt promoting responsible practices, introducing a "road safety campaign" encouraging truck drivers to wear headset if they needed to use their mobiles on the road. Knowing the psyche of the target ( drivers) the last thing wanted to do is preach; the communication needs to appear home grown and extremely appealing.
Using an Egyptian insight (writing on back of cars) as a creative medium, where we would inscribe sentences with the same tone of voice using their own language encouraging drivers to wear the car kit headset.
The First edition of 10,000 printed messages to sustain the whole summer season, ran out in the first 10 days. Moreover As we printed the second edition, the truck drivers started to make their own version of the messages.




Agency: JWT Cairo
Creative director: Fady Chamaa
Copywriter: Dina Elhawary
Art Directors: Moheb Mounir, Yasser Kotb, Ahmed Abdullah
Production: BonusTP Cairo

FHM Men's Magazine: Cut Out

Agency: Ogilvy & Mather Singapore
Executive Creative Director: Todd McCracken
Copywriters: Troy Lim & Serene Loong
Art Directors: Ashidiq Ghazali, Eric Yeo, Adrian Chan & Andrew Goh
Photographers: Jimmy Fok & Jeff Chen

Pangea Day

Pangea Day was created in 2006 when documentary filmmaker Jehane Noujaim won the TED Prize. Jehane wished to use film to bring the world together. May 10, 2008 will be the first Pangea Day event.

On May 10, 2008 Cairo, Kigali, London, Los Angeles, Mumbai, and Rio de Janeiro will be linked to produce a 4-hour program of films, music and speakers. The program will be broadcast live at the same time across the world. According to the festival organizers, "Pangea Day plans to use the power of film to bring the world a little closer together."

One of Pangea Day's goals is to change the way we think about other countries. What would you think of Kenyans singing the Indian national anthem? Australians singing the Lebanese national anthem? Japanese singing the Turkish national anthem? French people singing the US anthem?













Client: Pangea Day
Agency: Johannes Leonardo
Creative Manager: Ferdinando Verderi
Agency Producer: Matthew Matthingly
Designer: Katie Potochney
Artist: Mariano Favetto
Production Company: Blue Sky Film
Director: Bob Nyanja
Director of Photography: Martin Munyua
Producer: Marion Zvan,
Jim Shamoon
Editor: Philip Murugi

Playboy: Reading

AGENCY: Philipp und Keuntje, Hamburg, Germany
CREATIVE DIRECTOR: Holger Lindhardt
ART DIRECTOR: Oliver Brkitsch
COPYWRITER: Heiko Notter

Sony: Micro Vault

Advertising Agency: Promoseven, Dubai, UAE
Creative Director / Copywriter: Ali Ali
Art Director: George Azmy
Illustrator/3D: Furia

Paso de los Toros : Kisses

Advertising Agency: BBDO Argentina, Buenos Aires, Argentina
Creative Directors: Rodrigo Grau, Ramiro Rodríguez Cohen, A.Travieso and Vecino
Copywriter: Joaquín Espagnol
Art director: Miguel Usandivaras
Agency producers: Verónica Zeta, Carlos Cavaciocchi
Production Company: Awards Cine
Director: Felipe Gómez Aparicio, “Pancho” Varone, Nico and Martin
Producer: Fernando “Rambo” Damiano
Editor: Federico Peretti
Music: CCCI / “Lost in your eyes”
Post production Company: Awards Post

Che Magazine Continues

Without fear of American political correctness or the nation's apparent refusal to accept men are, in fact, sexually attracted to women, we are thankful to have Che Magazine's continuing campaign which gleefully and without apology offers up women as objects of desire to increase circulation. Oh there's a joke in there somewhere but we're gonna leave that to you.

Created by Antwerp's Duval Guillaume, the ad envisions the ideal desk calendar for the man trudging, wearily, through his day when he'd rather be tossing everything off his desk and throwing that hottie down on it for some intense mid-afternoon tension relief. Come on, you know it's true. Just admit it.

via adrants

YOBA Erotic Toys

Advertising Agency: Australie, France
Creative Directors: Claire Ravut, Stéphane Renaudat
Art Directors: Jean-Philippe Ridon, Frederic Debruycker
Copywriters: Jean-Philippe Ridon, Frederic Debruycker
Photographer: Jean-Noël Leblanc-Bontemps
Published: December 2007

Unscrew America

It takes a bulb. That's the thinking behind GSD&M Idea City's fanciful campaign that recently launched to promote the new environmental organization Unscrew America. GSD&M is also a co-founder of UA, which is the brainchild of Lesley Chilcott—producer of An Inconvenient Truth (and, Creativity's Green Columnist). The organization encourages consumers to switch out their standard light bulbs for energy efficient CFLs or LEDs. "One of the things that I learned as a producer on An Inconvenient Truth is that there are so many people out there that are concerned about global warming but they're not sure where to start, and some don't realize how both their small actions and large actions could make a difference," Chilcott says. "Changing some light bulbs isn't a really huge investment, nor does it take a lot of time. Yet if every person just replaced five incandescent light bulbs with CFLs, it will have the same effect as taking 4 million cars off the road."



The quirky campaign includes print work featuring silly mutant characters , TV spots—including one starring former Mr. Pee-Wee Herman, Paul Reubens—and whimsically illustrated banners ads and website that make learning about light bulbs more exciting than Saturday morning cartoons."The creative work is ridiculously fun and fits with our theme that ridiculously good things could start to happen if we all change our bulbs," Chilcott explains. But it won't stop there. Another major effort of the movement is already underway in Austin, Texas. Under an initiative approved by mayor Will Wynn, Austin has become a test city for energy efficient lighting. "We're starting out with light bulbs in year one, then we will try to figure out how to Unscrew everything else," Chilcott says.




via creativity-online

Sexy: Simon Perele

Advertising Agency: Liwa Advertising LLC, Dubai, UAE
Creative Directors: Vijay Kumar, Suhas Rege
Art Director / Illustrator: Pradeep Chavan
Copywriter: Vijay Kumar
Other additional credits: Sagar Rege

Sony: In-Car DVD

Agency: FP7 - Dubai
Creative director: Ali Ali
Art director: Maged Nassar, Ali Ali
copywriter: Maged Nassar, Ali Ali
photographer: Jaime Mandelbaum
Post/retouch: FURIA

McDonald's: Blob

Agency: DDB Stockholm, Sweden
Creative director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art director: Fredrik Simonsson
Animation & Design: Gustav Dejert
3D: Jakob Dahlström
Sound: Plop

Volkswagen: Golf R32

Agency: DDB Stockholm, Sweden
Creative Director: Johan Holmström
Art Directors: Viktor Arve, Ted Harry Mellström & Simon Higby
Copywriter: Martin Lundgren
Model Maker: Nico Knudsen

Balls: Men’s Underwear

Agency: glow, Berlin
Creative Director: Johannes Krempl
Art Director: Ina Rüdiger
Illustrator: Hanns Otto

Havaianas: Flower Beds

In an effort to push Havaianas' floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas' unique aesthetic of color, design, and the brand's connection to nature and the outdoors.

Agency: BBDO New York, USA
Chief Creative Officers: David Lubars & Bill Bruce
Creative Director/Art Director: James Clunie
Art Producer/Buyer: Jd Michaels

Kit Kat: www.breakultime-kitkat.fr

Agency: JWT Paris, France
Creative Directors: Ghislain de Villoutreys, Olivier Courtemanche & Xavier Beauregard
Art Director: Xavier Beauregard
Copywriter: Hadi Hassan
Assistant Art Director: Yan-Gaël Cobigo
TV Producer: Elisabeth Boitte
Producer: Akama
Production company: Wanda
Music: Xavier Berthelot

Virgin Mobile: Let's Have Text

The texting craze continues thanks to McKinney's online campaign for Virgin Mobile, which gives thumb-wielding visitors a chance to work with a number of "trained professionals" to hone their promiscuous texting skills. Laced with more innuendo than a late-night 976 commercial, the site (which coincides with TV spots) lets one interact with naughty characters including the Secretary, the Fireman, the Cowboy and even a Sexbot, who are all promoting the art of "protected text." As smooth sax swirls in the background, visitors can practice their texting skills via live IM sessions with the characters or share with friends all in the name of promoting Virgin's texting-friendly Wild Card service plan and others.

Ford: 9 Airbags: Ambient

Client: Ford Britan
Agency: Ogilvy & Mather, London
Executive Creative Director: Malcolm Poynton
Creative Director: Andy Dibb
Art Director: Steve Carlin,
Andy Wyton
Copywriter: Jason Mendes
Typographer: Dave Robinson
Account Director: Justin Cox
Production Company: The Hub

Becherovka: get closer bench

Becherovka is a traditional Czech liquor enjoyed by men and women.
Becherovka slogan is "Get closer. That's why our Becherovka bench is specially designed to help people do just that.
Agency: Mark BBDO Prague, Czech Republic.

via directdaily

Global Warming: Evolution

Agency: JWT Cairo
Executive Creative Director: Fady Chamaa
Art Director: Moheb Mounir
Copywriters: Fady Chamaa
Client: IndyAct

Lorgan's The Retro Store

Advertising Agency: Kinetic, Singapore
Creative Directors: Pann Lim, Roy Poh
Art Directors: Gen Tan, Pann Lim, Roy Poh
Copywriter: Eugene Tan
Photographer: Jeremy Wong

JWT Cairo: Spreading the knowldge

OBJECTIVE
To spread the creative thinking culture in advertising inside the agency.

IDEA
In order to communicate the creative thinking methodologies in advertising, a “knowledge culture” was spread inside the agency through an email announcing a new software (SA7 El NOAM which means “wake up” in Arabic) that will give you all the worldwide creative exposure you need while you are sipping your coffee every morning for free. We used google news reader as vehicle and designed special newsfeed for the agency updating its content from the best advertising blogs on the web.

RESULT
A lot of employees implement the idea on their computer. A lot of ideas was used as references in briefing session. Some people reply back wanting updates or adding new blogs to the feed.

Agency: JWT Cairo
Executive Creative Director: Fady Chamaa
Art Director: Moheb Mounir
Copywriters: Fady Chamaa/Moheb Mounir

AXE: The skunk direct mail

Agency: JWT Cairo
Executive Creative Director: Fady Chamaa
Creative Director: Hesham Ellabban
Art Director: Moheb Mounir
Copywriter: Dina Elhawary
Brand: AXE

east teaches west

There’s a longstanding assumption in this business that the best
work will spring from London or somewhere along Madison Avenue and then
ripple across the world. And sure, there is much wonderful work that
radiates from these great locales, but they no longer serve as the
epicentres of the known world.
Great ideas can and do come from anywhere. Much of the world’s best
digital creativity comes from Scandinavia and Brazil, the best radio
from Chicago and Manila (see Radio City post below) and no one, it
seems, does print quite like Asia-Pacific. Last year the world’s most
celebrated Nike print work came from our Shanghai office. The same for
Levis was created by our Indian colleagues. At last week’s Global
Creative Challenge, Asia-Pacific produced the three most highly rated
print campaigns.

From Kuala Lumpur. One of three print campaigns scoring 7 at the GCC.
via the good stuff

Cannes lions 2007 young creatives 2nd runner up

Film Young Creative Competition

talian Team composed by Micol Talso and Mariangela Lacedra of 1861 United, won the Film YCC at Cannes 2007.

Ford Mondeo - Desire

Bunches of balloons move around some of London's landmark buildings. Slowly we realise that the balloons are suspending cars as they float serenely upwards. Some fall by the wayside, one becomes entangled in a tree, another is trapped under a bridge. Most, however, make it past the buildings until London's skyline is peppered with these colourful apparitions. At street level a man sees the new Ford Mondeo glide by and is inspired to set his own car free.

Agency: Ogilvy & Mather
Agency Producer: James Brook-Partridge
Creative Director: Greg Burke
Director: Philippe André
Production: Bikini Films
Producer: Dominic Wilcox
Director of Photography: David Ungaro
Post Production: Buf Compagnie
Editor: Nicholas Wayman-Harris
Brand: Ford Mondeo

Mail on Sunday - Battle

Braveheart meets handbags at dawn as a group of raucous men and women size each other up across a muddy field.
Mail on Sunday: Battle
Agency: Bartle Bogle Hegarty (BBH)
Agency Producer: Sam Robinson
Creative Director: Russell Ramsey
Creative: David Monk; Matt Waller
Director: Traktor
Production: Partizan
Producer: James Tomkinson
Director of Photography: Tim Maurice-Jones
Post Production: The Moving Picture Company (MPC)
Editor: Rick Russell
Brand: Mail on Sunday
Editing Company: Final Cut, London

Scion xD: Fable of the Deviants

This advertising campaign is applied on several medias, and since their target likes games they succeeded creating this cute application. Check it out at littledeviant.com


Agency: Attik
Agency Producer: Jay Cortez; Michele Morris
Creative Director: Jose Gomez; Wayne Hanson; Simon Needham; Andre Stringer
Creative: Michael Brenner; Greg Coffin
Director: Shilo
Editor: Mike Goubeaux
Music: Face The Music, Santa Monica
Brand: Scion xD
Production Company: Shilo
Additional VFX: Lola VFX, Santa Monica
Telecine: R!OT, Santa Monica

Cannes Lions 2007 - Print Grand Prix

ULTRA TIDE STAIN
Category: Household: Cleaning Products
Title: SOY SAUCE
Advertiser/Client: PROCTER & GAMBLE
Product/Service: ULTRA TIDE STAIN REMOVER
Entrant Company, City: SAATCHI & SAATCHI, New York
Country: USA
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Tony Granger/Jan Jacobs/Leo Premutico
Creative Director: Audrey Heffenreuter
Copywriter: Jake Benjamin
Art Director: Mark Voehringer
Illustrator: Simon Danaher
Account Supervisor: Chris Foster/Andrea Diquez/Sarah Beaumont/Beth Galloway/Gus Marmarinos
Designer: Aaron Padin
Art Buyer: Alli Taylor
Retoucher: Yan Apostolide

Ariel: Souvenirs

Advertising Agency: Del Campo Nazca Saatchi & Saatchi
Creatives: Gaston Bigio, Jonathan Gurvit, Natalia Gioiosa, Pato Gómez, Gabriel Huici, Jorge Ponce Betti, Ignacio Zuccarino, Daniel Fierro
Director: Martin Hodara
Production: Palermo Films

Love Ariel, what do they have in common? That was the first burst. Great creative ideas come from simple question, and an imaginary answer beginning with "What if".


via adsoftheworld